Digipak Analysis - 'What do you think about the car ?' Declan Mckenna

Front cover :

- The main image found on the digipak is a close-up of the artist ; Declan Mckenna, with no other design on the cover and no text to provide the album title it is evident the digipak is selling both the artist and their music

- The necklace which features a car is the only hint at the album title and content, the album title 'What do you think about the car?' refers to a home video of the artist and the childhood dream of Declan to release an album ; a key piece of the marketing package

- As this is found in the main image the established audience can make connections between the artwork and previous marketing from the artist e.g. social media posts whilst a new audience becomes intregued regarding the significance of the 'car' symbolism and childlike mise-en-scene provided by the dirt on the model (Declan) and the messy hair also

- The aesthetic value is minimalistic as white space is evident in the design which comments on the importance of the artist and their personal connection to their work , this is also mirrored in the lyrical content of the album which explores Mckenna's personal belifes, values and social stance regarding important issues

- The lack of an album title is unconventional especailly with debut albums but works effectivley in this case as the artist is emphasised and grabs the attention of the consumer signifying the importance of their 'star image' as explained by Dyer

- Limited edition bundles including signed copies of Declan's debut album demonstrate the importance of the car symbolism, the vinyl copy especially shows this as the artwork of the car is found as a picture disc and is also utilised in clothing merchandise and sleeve artwork in the gatefold vinyl

                                            

Back cover:

- The car symbol and artwork is found on the back cover of the digipak, this image is located in the bottom right corner to ensure the layout is sleek and neat

- A conventional tracklist is featured without a numerical order, the first three tracks are singles previously released by Mckenna so grab the attention of both an established and new audience


- The font is minimalistic and neat with the positioning at the left of the composition, the sans serif font is easy to read and grabs the attention of the consumer with the capitalised letters

- Below the tracklist and image the legal credits, record label info etc is found in a small credit block to ensure the consumer can find which label the artist is signed to and any information needed to credit those involved

- The tracklist also allows the audience to deduce the style of the artist and their lyrical content and themes, the use of titles like 'Paracetemol' and 'Mind' suggest the artist will look into hard hitting social subjects whilst 'Listen to your Friends' and 'Make me your Queen'convey a lyrical theme of love and the lives of young people 

- Colours utilsied in the car design also comments on the style of music which may be found on the album, the bright pink and yellow tones illustrate the electro, synth undertones in the alternative pop found on the album whilst the smoke coming from the window suggests the music may have a psychedellic twist 


- The use of these legal credits and record label logos ensures that a new audience can grasp the position of the artist in the industry and understand they are an established musician with credible industry status

- The barcode is located in the top right corner of the design to ensure the plain, grey 'road tarmac' background is not too bold whilst acting as a required commercial feature

- By using the grey background the consumer can connect the 'car' theme of the album without seeing the title of the album except on the spine of the digipak giving a continous aestheic and theme to the digipak