Thursday 13 July 2017

Digipak analysis - 'Something to Tell You' Haim

Front cover :

- Signature font which markets the band's style and timeless, classic music

- Colours are warm and provide the 'retro' aesthetic the band have complimenting their music style and genre

- The image introduces the audience to each member of the band providing 'star image' ,explained by Dyer

-Composition works well as it is easy to find the album title, no use of the band name as the images illustrates the band through varied shots of each member 



- The style of clothing, accessories and contrast vs exposure in the image markets the band by utilising their well known aesthetic and style

- The cover hints at the music found on the album through the aesthetic values but provides no hint towards lyrical and thematic content, only the title can suggest themes of the album

- 'Something to Tell You' being the title of the album suggests the album will focus on the relationship and communication between people hinting at possible songs on romance, friendship etc. 

- The tight image and lack of whitespace in the cover allows the cover to stand out in commercial shops and for online sales, the central title also grabs the attention of consumers as the image is the focal point of the cover providing curiosity for a new audience and familiarity for their established fans ; reinforcing the presence and absence required in Dyer's star image theory

- The overall style of the cover matches the music well and successfully conveys the 'indie pop' genre of the band, the retro feel is both on brand and extremely marketable to the key demographic demonstrated by the limited edition vinyl release of the  album which was hugely successful when on the market



                                                                                Back cover :

- The band members are also featured on the back cover of the album acting as a continuation of the front cover image style

-The aesthetics are the same for this image but the composition is now a mid/long shot for all members with a background featured also

-The background of the image continues to reinforce the retro style of the band and their music

- The common feature of a track-list is found in the bottom left of the cover in the same font and colour way as the text on the front of the album, this continuity is effective and allows the customer to clearly locate and read song titles

- As the track-list is visible fans can deduce what themes and styles will be found on the album, for example 'Little of your love' and 'want you back' suggest the album will have some focus on love and relationships

- The information which is less important for the audience and required for legal credits is located on the right of the cover and in an unconventional vertical composition

- The barcode is also located on the right hand side as the eye is not drawn to this area but is drawn toward the image and track-list

- A conventional feature is to introduce numbers to the track-list to ensure the consumer can locate songs when listening to the album 

- The text is not centred but is compositionally cleaner when paired with the image, the minimal layout of the track-list also ensured the text does not detract from the image

- The first track is the single 'Want you Back' with the other pre released singles spread out in the middle of the track-list and toward the end to ensure the audience are familiar with the popular tracks when listening to the album and reading the titles

- Label information and credits are well placed on the cover as the band's star image is the focal point of the cover, selling the band as the powerful, girl group is key in the cover design whilst ensuring their retro, classic aesthetic is consistent

- Overall the cover sells the band and their music well, their style and matured sound is clear in the cover for their second album and illustrates their development in music, lyrics and style

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