Titles

Chloe and I decided to develop our previous titles and make them relevant to this project, as music videos include titles of studios and other companies. Because of this we planned to utilise our own produced titles but wanted to develop the colours from red and blue to pink and blue as we believe the 3D style is effective but have decided to use pink and blue as our core colour scheme in our marketing package. The titles can be seen below :

  
The 3D style is appreciated by our fan base alongside the pink and blue colours. Pink and blue are main colours in our marketing package as the shades compliment the genre and target audience. As 'indie'music is becoming more popular with teenagers the style of fans changes. After researching online we found the fans of 'The 1975' and teenagers who appreciate the genre like to include these colours in their 'social media themes'. Because of this we believe the titles will attract our target audience and add another layer of appeal to our overall marketing. 

We tested our titles with our class peers who fit our target audience and recieved positive responses all round, this made us decide not to develop other designs and instead focus on filming.