Thursday 13 July 2017

Digipak Analysis - 'Long Way Down' Tom Odell

Image result for long way down  cd back coverThe front : - Image of artist
           - Artist and album
             name 
           - Promo font 
           - Minimal photography
           - Artist image   


-The front cover has a focal point of the artist, as this is his debut album this is extremely effective as a new audience are drawn in by the mystery of the image

- By utilising a mundane, street location for the background we understand the artist is down to earth and will address experiences we all can understand in their music 

- The small and subtle font is clean yet a signature for the artist who features the same font on all promo

-A fairly neutral colour selection depicts his singer/songwriter alternative piano music which attracts a wide range of listeners who can all connect with the songs

-The title of the album and the artist name is positioned in a clean and neat manner which will not detract from the images but still give an insight into who the artist is and suggests the lyrical content will have a deeper, alternative meaning and twist on everyday life

- Mise-en-scene exploits the 'indie' star image the artist is attempting to portray, the windswept hair and use of cinematic filters suggests the artist is unique and not heavily manufactured to suit the pop culture ideals

-Overall the cover is simplistic yet effective, a clear sans serif font can be located when placed in commercial shelves and rows of albums whilst the image is focused on the artist and their genre reinforcing their unique style and fresh songwriting 




     
Image result for long way down  cd back cover
The back : - Minimal photography
           - Promo font
           - Barcode
           - Distribution info
           - Label info 
           - Tracklist

- The back cover of the digipak is again simplistic and continues the theme of clean, precise visuals and typography 

- The classic approach to the digipak suggests the artist has timeless tracks that can be enjoyed by many 

- The image on the back cover is a candid, action shot of the artist walking up some steps in a quiet suburban street 

- The tracklist is placed at the foreground over a simplistic background, they are not labelled numerically but spaced out clearly with precise layout that is intriguing yet aesthetically pleasing 

- The track names reinforce the theme of love in the album and emotions which everyone can connect over in their everyday life, letting any audience relate to the songwriter and get an insight into the star themselves

- We do not see an obvious star image or personality traits from the digipak leaving us wanting more from this absence much like Dyer's stardom theory states

- The conventional legal, label and publication info is at the bottom of the cover with a barcode to ensure the digipak takes on a simple form which does not detract from the overall style but still sticks to the legal and commercial guidelines

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