Liquify Edits - How they were made

Draft 3 - Paris

Filming and Editing - Draft 2

For our second draft we had many filming and editing session to complete, this video explain our approach and my response to the sessions. 

Draft 2 - Music Video

Magazine Ad Draft 2

Digipak Draft 2

To Do List - Post Draft 1 Feedback

Feedback - Draft 1

Commentary - Draft 1 reflection

Changes after Draft 1

Editing for Draft 1

Filming for Draft 1

Audience Feedback - Draft 1 to Draft 2 Video

As we decided to completely develop our narrative and create a new music video I decided to trial my music video from draft one with a selection of people from within my target audience and a few people who fall outside of the 16-25 year old bracket. After gathering feedback from this group I decided I would then show the same group draft 2 to gather thoughts on the development of the drafts. 

I collected my results and evaluated these :





These charts illustrate some breakdowns of the groups's opinions regarding each aspect of the video in the first draft (our feedback for our second draft will be evaluated in an interview post production of final draft):

Original images before manipulation

Here are our original photographs which we plan to use for our digipak and magazine advert. This could change throughout the process but are the raw images and the best of each set from each shoot which could be used.

Titles

Chloe and I decided to develop our previous titles and make them relevant to this project, as music videos include titles of studios and other companies. Because of this we planned to utilise our own produced titles but wanted to develop the colours from red and blue to pink and blue as we believe the 3D style is effective but have decided to use pink and blue as our core colour scheme in our marketing package. The titles can be seen below :

  
The 3D style is appreciated by our fan base alongside the pink and blue colours. Pink and blue are main colours in our marketing package as the shades compliment the genre and target audience. As 'indie'music is becoming more popular with teenagers the style of fans changes. After researching online we found the fans of 'The 1975' and teenagers who appreciate the genre like to include these colours in their 'social media themes'. Because of this we believe the titles will attract our target audience and add another layer of appeal to our overall marketing. 

We tested our titles with our class peers who fit our target audience and recieved positive responses all round, this made us decide not to develop other designs and instead focus on filming. 

Draft- Music Video

Draft 1 - Magazine advert

Draft 1 - Digipak Panels

Camera movement shots - Practice

We have began filming over the past week and started to look at camera movement, these practice shots will be completed  during lesson time before we complete our main filming sessions over the following fortnight. This activity also allowed us to work on editing, pacing and equiptment practice. As we have not utilised a stabiliser or rig before we thought this would be the prime time to test our skills and knowledge. After this activity we feel more equpit to film our music video and will be using all appropriate skills developed in this task. 



We tested this video on our target audience in a focus group setting and found the following :

Ben
' I like the close-up shots and different angles in this, the movements were cool but I would like to see more variation and use of camera settings. '

Emily
' The handheld shots appealed to me and I loved the pans with close-up that worked really well, I would like this maybe for detailed shots in the music video. '

James
' Overall, it worked well but some shots were boring. So many angles and the speed wasn't consitent. I would work on some areas but the location was interesting.'

Ellie
' Personally, I like the use of movement in the shots and some static ones too. I agree with Ben that maybe some camera settings would be nice but it was great. '


From this we have decided to work on camera settings and maybe look into more shot variation. The close-up success has been consdiered and made us revise our original shot plan. This activity gave us a positive boost and makes us want to experiment more with our new skills.

Digipak Inspirations